Our website presents our work to the world. Most of our patrons find us in a websearch. We built a website early, 1998 or so. Jim Fish, able webmaster, has managed it since 2000. We have made changes to its structure from time to time and have added to it continuously. We were still hearing compliments on the site, and it was working well enough, but by the beginning of 2014, it needed a major remodeling.
As I dug into the site, it began to remind me of a 100 year old farm house that had been added on to ten times by farmers of varying ability. It was necessary to tear down most of it and begin at the foundation. Here we had a choice to make: Should we continue to build a site from “scratch” using HTML code or should we use a template/content management system, as most sites are now using. We chose to stay with HTML — the more laborious method, but the method that permits a wider latitude of graphic control and, we hope therefore, enables an individual and distinctive presentation.
Simpler navigation, new categorization of products, consistent elements, more and better photos, clearer text — these were the goals. The tasks were myriad. I found that much of the tailoring of the presentation required an analysis of the business: its priorities, costs, and organization. New photos had to be taken and the photo archive had to be excavated, culled, and ordered. More than the site has been refreshed.
I wrote sentences, edited photos, and chose other elements to send to Jim with suggestions for placement. A quick count shows 517 emails, 97 word documents, and 600+ photo files sent to him from June 9 to December 26–the time it took. We also talked on the phone almost daily.
The process generated the thought that a two page, print friendly, catalog sheet of each product would serve the clientele well. And then I realized that these sheets will be our catalog of the future — easily maintained and changed. We have printed several versions of catalogs over the years, catalogs that were very nice in your hand, but shortly after ink hits paper one sees something to change — now we can.
The site at launch was 230 pages with 1,278 photo and 81 graphic files. Please have a look. (Note: if you have been to a page on the site recently, you may have to click your refresh button to see the latest version.)